Overview

Demand Planning and Marketing Strategy Lead, GrabMart At Grab Indonesia

Demand Planning and Marketing Strategy Lead, GrabMart At Grab Indonesia

Get to know the Demand Planning and Marketing Strategy Lead, GrabMart At Grab Indonesia role:

We are looking for a Demand Planning and Marketing Strategy Leader to be responsible for overall strategy of demand gen push via promo by formulating Mart CLM, blanket promos based on user and mex segmentation

Demand Planning and Marketing Strategy Lead, GrabMart At Grab Indonesia Key responsibilities:

  • Monitor key metrics and alert the business on potential issues.
  • Applying and explaining microeconomic theories, using first-principles thinking.
  • Analyse operational efficiency and build business models to guide decision-making.
  • Support the Management Leader on overall demand generation operations & promo strategy within the given budget.
  • Provide oversight for in-country Marketing teams on demand generation initiatives.
  • Allocate budget appropriately for user acquisition & retention, based on market insights/competitive landscape.
  • Provide inputs to technical/product team on demand generation advancement.
  • Design market/business intelligence reports and performance measurement dashboards.
  • Partner with management and operational teams to deep dive on core issues and use our data to find answers.
  • Quality assuring the analysis of a team using big data techniques.
  • Using your analysis to persuade business decision makers to implement your idea.
  • Respectfully challenging the status quo and intuitions of business stakeholders including the regional heads and the country heads.
  • Building strong relationships with Grab Leadership and using those relationships to enact change.
  • Making strategic bets – evidence-based gambles that could prove to be game changers for Grab’s drivers and passengers.
  • Being responsible for decisions and advice on multi-million dollar budgets.
  • Support the optimization of overall user funnel (from awareness to loyalty).
  • Provide inputs to technical/product team on demand generation advancement.
  • Coordinate cross-functional experiments to generate insights in-line with business objectives.
  • Articulate insights to various key stakeholders, along with recommended actions

Demand Planning and Marketing Strategy Lead, GrabMart At Grab Indonesia Requirements:

  • A Bachelor’s degree, preferably in Analytics, Statistics, Mathematic, Economics or Engineering
  • Min 5 years of relevant work experience in management/strategic consulting, telco (product/vertical management), marketing, booking apps, online payments/e-wallets, eCommerce and/or start-ups.
  • Strong foundation in data query/manipulation using SQL and data visualisation using tools like Tableau.
  • Ability to consistently perform comfortably under pressure in a dynamic, ultra-fast-paced environment.
  • Quantitative discipline with strong business sense and ability to articulate complex analyses results to a wide range of audiences, and translate these to actionable business insights. Primarily driven by quantitative outcome for all decision making.
  • Detail oriented. Experience in analysing & quantifying complex strategic issues tied to long-term business growth.
  • Effective communicator to both technical and business audiences
  • Experience in project managing complex, cross-functional projects.
  • Confident in processing and analysing complex data sets using Excel. Working understanding of SQL and experience with a mobile CLM platform is desirable.
  • Language proficiency in English and Bahasa will be highly preferred.

Get to know Grab:

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people.

We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle.

We recently launched our fintech platform – GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-house incubation platform.

We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability.

Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam. We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.

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About Grab

Grab is Southeast Asia's leading super app - providing transportation, logistics and financial services. We aim to solve key problems in the region and improve the lives of millions through technology. Life as a Grabber means succeeding in a culture of passion and innovation. We are hungry to make a difference, and recognise that good decisions often come from the heart. We are humbled by our communities, and are proud to serve them with honour. We come from all over the world, united by a common goal to make life better everyday for our users. If you share our mission of Driving Southeast Forward, apply to be part of the team today!