SEO & Paid Marketing Manager Modalku

Overview

SEO & Paid Marketing Manager At Modalku Jakarta Metropolitan Area

We are looking for SEM & Paid Marketing Manager for our dynamic and lean Digital Marketing team in Jakarta. Our ideal teammate will have a blend of broader recognition of digital channels, project management, and business acumen.

In this SEO & Paid Marketing role, you would be responsible for

• Work with product & marketing teams to execute online acquisition campaigns in paid marketing channels for targeted customer acquisition
• Hands-on management of PPC campaign deliverables e.g. keyword analysis + selection, bid management and ad/landing page and ad copy optimization
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns on a weekly / monthly / quarterly basis
• Perform ongoing keyword discovery, expansion and optimization
• Identify areas for improvement in analytics and reporting, continuously refining processes to deliver additional insights available from PPC to inform wider business
• Work to develop new means of online acquisition opportunities through rigorous testing, specifically for PPC channels
• Developing and implementing effective search engine optimization (SEO) strategies
• Managing offsite and onsite optimization projects and reporting on performance

Ultimately, you may shine in this SEO & Paid Marketing role if you

• Proven knowledge and expertise in PPC tactics and best practices, include leveraging customer insights to drive web sales channel growth
• Experience in real-time performance optimization of results and managing budget.
• Proven experience in quantitative & qualitative analysis to justify proposed actions & contingencies, including experience with A/B and multivariate testing
• Demonstrates ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
• Strong knowledge of PPC platforms and Web Analytics
• Demonstrated ability and self-motivation to excel within an environment of rapid change, growth mentality and a drive for continuous improvement
• Balanced individual who brings ‘can do’ motivation to work every day. Without direction, gets started and proactively thinks about what needs to come next
• Outstanding communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
• Outstanding team player with an internal partnership mindset to interact effectively with technical and non-technical colleagues