Overview
Creative and Social Media Lead At PT Bank Jago Tbk Jakarta
Jago is a fully digital bank that breaks all of the stereotypes! It puts modern technology at its core, delivering meaningful and reliable services that redefine what it means to manage money.
We are pushing boundaries to deliver solutions that will change the lives of millions of users. Jago empowers you as our team member to think creatively to solve everyday problems that might not usually push to the limelight but are very much relevant and critical to the growth of our customers.
At Jago, you will be working together with highly motivated people with diverse backgrounds. From the finance industry such as banking and payment, to lifestyle such as e-commerce and consumer electronics.
What we have in common is the drive to make something exciting and transformative in a way of opening up new possibilities of what a bank app should be able to!
We are looking to expand our team and we’re looking for a quick-witted, strategic and creative leader with 5-8 years of experience to be part of our very exciting journey!
Creative and Social Media Lead At PT Bank Jago Tbk have a unique role in which:
- You are responsible for planning and directing the visual content planning across marketing channel, maintain brand consistency across key visual points and manage internal team and agencies creative development
- You will work together with like-minded people inside the Go To Market Chapter as well as the Brand Communication team.
Creative and Social Media Lead At PT Bank Jago Tbk Key Accountabilities
- create a roadmap on how Jago will need to communicate itself through social media (IG, Twitter, facebook, Tiktok, etc) and on our internal channels (email, in app) to build genuine brand engagement and get our key message across.
- Research the technical properties of products.
- Research competitors and keep abreast of market trends
- Determine what makes products appealing to consumers.
- Work with product team to build brand / product / feature / program positioning & proposition
- Develop unique, new concepts, creative approach for marketing programs
- Work with our agency partner to provide guideline on creative excellence and ideation
- Create marketing communication plans.
- Develop and produce effective marketing brief for agencies
- Create briefs and give creative directions to agencies
- Oversee the proposed idea from the budget is within the briefs and directions
- Supervise campaigns from production to completion.
- Revise, edit, and proofread content proposed by the agencies.
- Guard & develop Jago’s visual brand identity to make it continuously relevant, relatable and memorable
- Check brand idea implementation
- Check brand identity implementation
- Check copy for spelling and grammar errors.
- Check visual alignment
- Monitor and change advertising campaigns to change effectiveness.
- Work with media planners/buyers and the production department to fully develop the advertising campaign.
- Has excellent taste in what moves the market
- Able to come up with strong ideas for our creatives : has a sense of what makes tearjerking or laughter-inducing creatives
Creative and Social Media Lead At PT Bank Jago Tbk Qualifications
- Bachelor or Master degree in Marketing, Communication
- Minimum 5 – 8 years experience in advertising agency, with minimum role as creative head
- Involvement in digital creative industry, millennials’ communities, and movie / publishing companies are added bonus
- Minimum 5 years of working experience in brand marketing / digital content making / publishing. Demonstrate excellent taste on creating or curating multiple types of content, and are well connected to various communities / media
- Experience in leading ideation process and creating
- Fluent in English for verbal and written
- Technically savvy, including use of graphic and other software tools (eg. video editing).
- Experience directly leading and influencing teams in all aspects of creative concept development, strategy, and planning
- Comfortable in the creative hot seat able/willing to lead by example to generate powerful creative concepts on an on-going basis, within the team, and across the business.
- Provides unique design insights and solutions in collaboration with internal clients, often in real time.
About PT Bank Jago Tbk
Since 1992, we only think about two things: to build the Future and to grow with everyone. This has been our only aim from the very start. As a tech-based bank, we see ourselves as forward-minded thinkers. But this isn’t just an empty claim!
For one, we see finance from a life perspective, creating products that actually help customers with their daily pains. Then using down-to-earth (and lightning-fast) working system, combined with cutting-edge technology, we aim for breakthroughs in the financial world; ones that are able to enhance the growth of millions.
About PT Bank Jago Tbk
Since 1992, we only think about two things: to build the Future and to grow with everyone. This has been our only aim from the very start. As a tech-based bank, we see ourselves as forward-minded thinkers. But this isn't just an empty claim! For one, we see finance from a life perspective, creating products that actually help customers with their daily pains. Then using down-to-earth (and lightning-fast) working system, combined with cutting-edge technology, we aim for breakthroughs in the financial world; ones that are able to enhance the growth of millions.
