Search Engine Optimization Specialist Pluang

Overview

Search Engine Optimization Specialist At Pluang

Company Description

Pluang is a technology driven investment company based in Jakarta, Indonesia. Founded in 2013, Pluang’s mission is to democratize finance for all.

We believe that everyone should have access to the financial markets, so we’ve built Pluang from the ground up to make investing friendly, approachable, and understandable for newcomers and experts alike.

Search Engine Optimization Specialist At Pluang Job Description:

SEO Specialist will be responsible for managing overall organic marketing push and pull to drive business performance with maximum ROI. This involves optimizing related pages to reach the best rank, analyzing data to deliver marketing insights, learning about user behavior, fixing and monitoring any campaigns related to SEO technical.

Search Engine Optimization Specialist At Pluang Responsibilities:

1. Develop and implement effective SEO strategies to improve organic traffic, search ranking and maximise ROI.
2. Use a variety of tools, competitive research and other methods to discover optimal keyword targets needed for marketing, product and other teams. Identify opportunities to increase organic search from images and videos, establishing best practices to do that across all areas of business.
3. Work closely with other marketing counterparts/vendors to oversee SEO campaigns which include technical auditing and onsite implementation, link outreach and content development.
4. Work with a team of other SEO specialists, content managers and writers, consumer marketing managers to identify new opportunities to bring in organic traffic.
5. Analyze backlinks strategy quarterly, 404s, incorrect redirects, or opportunities for competitive improvement. Replace outdated, toxic or dropped off links.
6. Identify opportunities for organic growth, through SEO optimisation, in all areas of the business and work closely with SEO product managers to build hypotheses and implement successful tests.
7. Understand metrics and KPIs and continually suggest optimizations to improve performance.
8. Establish best practices for site navigation, breadcrumbing, internal links, and HTML sitemaps.
9. Prepare SEO reports on a weekly, fortnightly and monthly basis to be shared with internal stakeholders, auditing team efforts, preparing competitive analysis and identifying areas for improvement.

Search Engine Optimization Specialist At Pluang Qualification:

• Minimum of 2-3 years SEO experience.
• Experience in using SEO tools such as Screaming Frog, AHREFS, AWR, SimilarWeb and SEMrush.
• Understands Google Analytics and Google Search Console metrics.
• A solid knowledge of search engine spider, crawl and indexing process, while understanding the importance of XML sitemaps, robots.txt files, status code errors fix.
• Strong familiarity with the web development process, including the important points at which SEO must be considered.
• Demonstrates a hunger to stay abreast of the latest industry developments and create reports on how changes will impact search for all parts of the business.
• Technical SEO knowledge is a must.
• Excellent communication in English, stakeholder management and problem solving skills. Strong drive to make things happen and influence others.
• Growth mindset to always go extra miles in learning and upgrading yourself.
• Ability to be agile and flexible in adapting in a dynamic environment.
• Interest in the investment or financial sector is a plus.