Demand Planning & Marketing Strategy (DPMS) Grab Indonesia

Overview

Demand Planning & Marketing Strategy (DPMS) At Grab Indonesia

Demand Planning & Marketing Strategy (DPMS) At Grab Indonesia Job Description:

Get to know our team:

Demand Planning & Marketing Strategy (DPMS) is the demand growth engine for Grab, housed within Marketing. Work is interdisciplinary – the team focuses on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of growth initiatives.

Get to know the role:

Role is a balance of advanced analytics and stakeholder management – leading day-to-day coordination with Country Heads, Vertical Heads, Territory Heads, Country Marketing Heads on demand growth, while growing using data analyses to gain actionable insight e.g. revenue growth opportunities, demand spend optimization, customer strategy (acquisition, retention, cross/up-sell) and campaign strategiesThe day-to-day activities:

Analyse short, medium and long term issues impacting demand growth in Indonesia

• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant Analytics teams
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design initiatives to drive demand growth in the business and work with cross-functional teams to execute
• Driving innovation via continuous iteration of segmentation methods, identification of high potential opportunities to A/B test, collaboration with Product team for improvement opportunities
• Forecast growth and unit economics support budgeting cycles in collaboration with Finance
• Create and drive marketing campaigns together with Marketing, Vertical/Territory Heads and Operations teams to generate sustainable growth

Demand Planning & Marketing Strategy (DPMS) At Grab Indonesia must haves:

• A minimum 4 years of relevant work experience in technology firms, financial services or top tier management consulting.
• Proven track record of senior stakeholder management.
• Confident in processing and analyzing complex data sets using Excel.
• Working knowledge of SQL and experience with customer lifecycle management is strongly preferred but not essential.
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights.
• Ability to see big picture while not losing sight of details.
• A start-up attitude – willing to work hard to get things done.

About Grab

Grab is Southeast Asia’s leading super app – providing transportation, logistics and financial services. We aim to solve key problems in the region and improve the lives of millions through technology.

Life as a Grabber means succeeding in a culture of passion and innovation. We are hungry to make a difference, and recognise that good decisions often come from the heart.

We are humbled by our communities, and are proud to serve them with honour. We come from all over the world, united by a common goal to make life better everyday for our users. If you share our mission of Driving Southeast Forward, apply to be part of the team today!

Working With Grab

Positive & Collaboratve Environtment

Grabbers thrive in a corporate culture that values every team member’s contribution towards our goal of improving lives.

Roket Fuel For Careers

Grabbers experience hyper professional growth and all the challenges that entails. Grow your skills while working to solve real issues across the region.

Fun & Dedicated Family

Grabbers work hard and play hard. Our teams grow as one as they overcome challenges and have fun along the way.

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