Copywriter PT Bank Jago Tbk Jakarta

Overview

Copywriter At PT Bank Jago Tbk

Jago is a fully digital bank that breaks all of the stereotypes! It puts modern technology at its core, deliver meaningful and reliable services that redefine what it means to manage money.

We are pushing boundaries to deliver solutions that will change the lives of millions of users. Jago empower you as our team member to think creatively to solve everyday problem that might not usually push to the limelight but very much relevant and critical to the growth of our customers.

At Jago, you will be working together with highly motivated people with diverse backgrounds. From finance industry such as banking and payment, to lifestyle such as ecommerce and consumer electronics. What we have in common is the drive to make something exciting and transformative in a way of opening up new possibility of what a bank app should be able to!

Copywriter have a unique role in which you are Developing “anchor story” details and execute the creation of digital content to convey JAGO’s brand stories on a year-long basis, covering both relevant community retention and online-offline engagement.

Your involvement is crucial in making sure that content and story that we built have meaning in people’s live. You will work together like minded people inside the Go To Market Organisation that oversee the Brand’s narrative, customer engagement and Acquisition throughout the customer life cycle.

Copywriter At PT Bank Jago Tbk Key Accountabilities

• Content creation including writing blog posts, articles, newsletters, communications materials, and material for social media channels.
• Working with all related internal and external stakeholders for content creation and conduct regular monitoring of progress and implementation of corrective actions.
• Optimizing tags on feeds, sharing sites and search engines through copywriting and creative and keyword optimization.
• Oversee functionality of the company social media channels and content management system on a day-to-day basis.
• Ensuring content is updated as needed and keeping within JAGO brand, messaging, and legal guidelines.
• Research new channels and assist in developing plans that will maximize our online presence.
• Support business and editorial goals by scheduling communications to drive fan and followers’ interactions (quizzes, contests, surveys, etc.)
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts, and discussions.

Copywriter At PT Bank Jago Tbk Qualifications

• University degree in Marketing domain, communication, PR, and journalism
• Involvement in digital creative industry, millennials’ communities, and movie / publishing companies are added bonus
• Minimum 2 years of working experience in brand marketing / digital content making / publishing. Demonstrate excellent taste on creating or curating multiple types of content, and are well connected to various communities / media
• Have experience of market research and branding guidelines and strategies
• Have experience of working in the media (magazines, digital portal), brand and creative agency would be an advantage
• Minimum 3 years of work experience in the design domain, with more than 2 projects related to mobile app (or web as a minimum)
• Have a good communication and interpersonal skill (including: presentation, managing expectation, negotiation)
• Fluency in English communication (both verbal and written)